AI-native sales enablement system

One connected platform that unifies CRM, coaching, knowledge, industry workflows, and market intelligence.

Sales is fragmented. Your system shouldn't be.

Your team is losing deals in the gaps between disconnected tools, lost context, slow handoffs, and reporting lag.

One operating system. Five connected products.

Consolidate your stack and preserve continuity. xOS weaves specialised intelligence across every surface your sales team touches.

CRM — AI-native relationship and deal management

Go beyond rigid pipelines. Our CRM understands the context of every interaction, automatically updating deal stages and identifying the exact moment to engage.

Sales Coach — Coaching and deal intelligence, built into your workflow

Continuous improvement for every rep. Coach analyses behaviours across your top performers and provides in-the-moment guidance.

Knowledge — Company knowledge, instantly accessible in context

No more searching through disorganised drives. Knowledge surfaces exact answers, collateral, and technical specs precisely when a rep needs them.

Industry — Industry-native workflows and automation

Customised workflows tailored to your industry sector. xOS doesn't just provide a platform — xOS provides the operational playbook.

Market — Market intelligence embedded into sales decisions

Actionable insights pulled from live market data. Know when your prospects are ready to buy before they do.

Plays nice with your existing stack

Connect xOS to your current CRM, communication tools, and business systems via our robust API and native integrations: Salesforce, HubSpot, Gong, Slack, Microsoft Teams, Zendesk, Outreach, and a custom API.

xOS for real estate

Workflows, continuity, and market intelligence built for listings, open homes, follow-ups, and compliance.

The people building xOS

Brad Fraser (Co-founder), Brett O'Donnell (Co-founder), Bruce Aldridge (Head of AI Engineering), Ben Sleeman (Head of Partnerships and Sales), Duane Smithson (Head of Growth), Michael Green (Product Lead), Glen Duffield (Head of Design), and the AI engineering team — Apoorva Doubleday, Jonty Smithson, Mikhail Kuchciak, Steven Dockter.